User Experience | Design | Prototyping | Writing & Research
BizWiz: Design Sprint and Interactive Prototype
Scroll ↓
BizWiz Design Sprint
BizWiz Design Sprint
Click to read the full report above!
ABOUT
This project involved a Design Sprint to quickly and efficiently create an interactive app that effectively fit the brief in a matter of weeks. In groups, we were tasked to create an interactive product that educates teenagers on financial literacy and management in a fun and engaging way. The process was composed of several stages including ideation, planning, prototyping, testing and finally reflecting. We collectively came up with an idea for a mobile app, developed all its features and then designed an interactive prototype to simulate how our app would run.
BRIEF
The overarching issue we had to address as explained in the brief was personal finance education for teenagers. Specific goals also included means of education, progress tracking capabilities, practical tools that can be used in everyday life, gamification and the ability for interactions.
PLANNING
To get started in determining the kind of product we would proceed with and the kinds of features it would include, we met as a group and did some research into similar existing products. We each observed different examples and discussed the best features of these products that we found, and used the program Miro to organize and present our information. I created a lightning demo to showcase the existing products that I came across and what I thought their strengths were. I then jotted down some notes about how I was envisioning our app with respect to the research had done. Then I picked one specific feature that could be included in the app and sketched eight different examples of how this feature could look before narrowing it down to one final design.
Click to view the full group planning session above!
We then reconvened as a group and discussed each member’s notes and ideas before going through and indicating using heart graphics the specific features that we thought were the strongest. After this each member put together a sample user flow that explained how users would navigate our app and what they would get out of it. We then used the same heart graphics to indicate which flow we thought was the strongest, and one group member that we had appointed evaluated which one we should proceed with. Using the best user flow demonstration, we collectively made a storyboard to further visualize use of our app.
Click to view the full group planning session above!
PROTOTYPING
In the next stage, we refined exactly which features our app would include and decided what pages and abilities to include within the app to progress to wireframe creation. Using Figma, we each created a handful of wireframes that would eventually become fully-designed mockups that made up the interactive prototype. I was in charge of the rewards and leaderboard. For my pages I came up with the layout for the rewards page, how to redeem points, possible rewards, and a basis for each reward’s value as well as the leaderboard pages for users’ friends and worldwide.
Click to view the full group planning session above!
Click to view the interactive prototype above!
TESTING
Once we had the prototype up and running, we moved onto the testing phase. We chose to interview members that fit into our target audience, teenagers, or other financial professionals that could provide insight. We came up with some scenarios that users could take through the app and asked our participants to engage with the prototype to achieve those end goals before completing a survey evaluating their experience. Thanks to the insights from testing we were able to make several tweaks to our product to ensure it was as user-friendly as possible.
Click to see the full results above!
PRESENTATION
We then collaborated as a group to put together a detailed report that outlined our sprint process and goals that we were hoping to achieve with our product. Through this report we were also able to explain future recommendations to make BizWiz a reality and the benefits that a product like this could bring to consumers. I also posted my individual account of the sprint process to my blog, which you can read here.
